Your hands are dirty

WHY THE BLUECOLLAR CREATIVE?

I'll begin by explaining why we are called Bluecollar Creative. It for me is a representation of the working class.

Now don't get me wrong, I respect anyone who does what they have to do from janitors to the CEO.

However, I am definatley not in the CEO league. But the working class is what I was raised in and what I've been fortunate enough to raise my family in and for that I am eternally grateful.

I am here to return that gratitude by using my skills to help reach out to those hard working folks that may feel a bit left out in a lot of markets.

YOUR HANDS ARE DIRTY

Your hands are dirty.

Your hands are dirty for a reason. That reason means more to you than anything.

And you will do anything to keep those reasons. And doing anything to survive out here for your reasons is why the dirt on your hands finds itself returning day after day.

The dirty work and it's workers do happen to have more to them than just what they do. There's family, friends, hobbies (that project car in the garage that you'll get to eventually), health, leisure, education and those occasional instances that may stretch us right about to our limits.

But you do enjoy things. Simple things. Finer things. And you are pretty good at researching the crap out of something before you even consider purchasing.

There's a lot to be said about how the working class is to be targeted in marketing. Also, there is a lot to be desired.

It is a very big lot and the biggest consumer sector. So one would think companies would have that market pretty well figured out. You would think.

THERE IS A LOT OF DIVERSITY OUT THERE

Alright, so maybe it isn't all that easy to pin point the needs of millions of people. I'm sure you noticed the sarcasm in that sentence. Diversity runs deep and as complicated as things can get, that is a beautiful thing.

Diversity leads to endless possibilities, angles and strategies to make as many people as possible feel like they've been at least considered to some degree.

That leads me to what the purpose is here. I believe that purpose is to use words to draw interest by way of sincerity and honesty to a group of people that was raised by that very sentiment.

To connect with those people who work hard and value what they purchase, regardless really of group or class. We all fight to achieve so why not fight a little harder to reach out understanding that there is no one way to do so.